One of the hottest keywords in the fashion world right now is “Demure.” The word “demure” means modest and quiet. It started going viral from a TikTok video by influencer Jules LeBron (@joolieannie).

The video emphasized a “very demure, very mindful” attitude and behavior, which has since become a trend.

This demure trend is expected to be an extension of last year’s “old money” look, featuring a quiet and restrained image. For inspiration, check out outfits worn by actors who effortlessly pull off this refined and elegant style.