Welcome to the golden age of pop-up stores! Thanks to the ongoing popularity of pop-ups, Seongsu-dong has become a vibrant hub for culture, art, and the fashion industry. Not only are pop-ups thriving, but various fashion and beauty brand showrooms are opening at an impressive pace. Hereβs a list of the hottest new flagship stores you need to check out in Seongsu-dong!
β«οΈ @pradabeauty β Prada Beauty Seongsu
π 57 Yeonmujang-gil, Seongdong-gu, Seoul
β° 11:00 – 21:00
- pradabeauty
β«οΈ @brandymelvilleusa β Brandy Melville
π 101-1 Yeonmujang-gil, Seongdong-gu, Seoul
β° 11:00 – 19:00
- brandymelvilleusa
β«οΈ @oliveyoung_official β Olive Young N Seongsu
π 13 Yeonmujang 7-gil, Seongdong-gu, Seoul (Factorial Seongsu)
β° 10:00 – 22:00
- oliveyoung_official
β«οΈ @thisisneverthat β thisisneverthat Seongsu
π 159 Achasan-ro, Seongdong-gu, Seoul (3F)
β° 11:00 – 20:00
- thisisneverthat