Seongsu-dong, the hotspot for K-culture and the playground for the MZ generation, is bustling with exciting pop-up stores this weekend. Here are five fashion and beauty brand pop-ups you won’t want to miss!☝
🔹 @puma_kr @musinsa_square ‘NITRO™ HOUSE’
📅 Mar 15 – Mar 30
📍 12, Seongsui-ro 20-gil, Seongdong-gu, Seoul (1F)
✔️ Special gifts | Rewards for pop-up photo tags | Running class & coaching program
- puma_kr
- musinsa_square
🔹 @levis_korea @eql_space ‘Blue Tab Collection’
📅 Feb 28 – Mar 20
📍 11, Yeonmujang 15-gil, Seongdong-gu, Seoul
✔️ Exclusive early release & discounts | Purchase event (₩10,000 Olive Young gift card & limited denim laptop pouch for early buyers)
- levis_korea
- eql_space
✨ @clio_official ‘Harry Potter X CLIO Collaboration’
📅 3/6 – 3/16
📍 13, Yeonmujang 7-gil, Seongdong-gu, Seoul
✔️ 100% prize-winning mission event | 3 purchase events (keyring giveaway / chance to win Universal Studios Japan tickets & flights / CLIO edition kit or official Harry Potter merch)
- clio_official
✨ @hince_official ‘Dewy Ball Forest’
📅 2/26 – 5/8
📍 48-1, Yeonmujang-gil, 1st floor, Seongdong-gu, Seoul
✔️ Custom product experience | 100% lucky draw (special pop-up benefits until 3/10)
- hince_official
🔹 @toun28_official @musinsa_beauty ‘Solid Beauty Pop-Up’
📅 Mar 7 – Mar 16
📍 81, Yeonmujang-gil, Seongdong-gu, Seoul (1F)
✔️ Special soap scoop event for in-store purchases
- toun28_official
- musinsa_beauty