Korean celebrities are making a strong presence as ambassadors and muses for luxury brands. As K-POP takes center stage in global culture and MZ consumers drive luxury sales, brands are strategically selecting K-POP stars to amplify their image and reach.
Check out the latest K-Celebs who have been newly appointed as global ambassadors! ✔️
▫️ Song Hye-kyo (@kyo1122) — Maison Guerlain (@guerlain)
- kyo1122
- guerlain
▫️ Stray Kids I.N (@i.2.n.8) — Bottega Veneta (@newbottega)
- i.2.n.8
- newbottega
▫️ Rosé (@roses_are_rosie) — YSL Beauty (@yslbeauty)
- roses_are_rosie
- yslbeauty
▫️ Stray Kids Bang Chan (@gnabnahc) — Fendi (@fendi)
- gnabnahc
- fendi
▫️ TWICE Mina (@mina_sr_my) — Fendi (@fendi)
- mina_sr_my
- fendi