Seongsu-dong, the “it” spot for pop-ups, has become the go-to playground for K-culture-loving MZers! Here are 6 fashion and beauty brand pop-ups you absolutely can’t miss this weekend.☝
1️⃣ @isoi_official – ISOI Rose Otto Garden
1/10 – 1/21
12, Yeonmujang 7-gil, Seongdong-gu, Seoul
✔️ Lucky draw for a rose diamond necklace | Reusable bags & 5-sample kits | Fresh roses for pre-registrations
- isoi_official
2️⃣ @sierradesigns_kor @eql_space – Sierra Designs x EQL SEONGSU
1/13 – 2/2
11, Yeonmujang 15-gil, Seongdong-gu, Seoul
✔️ 20% discount | Exclusive product sales | Social media event
- sierradesigns_kor
3️⃣ @hoka_kr – HOKA BONDI 9 Pop-Up
1/17 – 1/19
73, Yeonmujang-gil, Seongdong-gu, Seoul
✔️ Experience maximum cushioning | Special outsole exhibition
- hoka_kr
4️⃣ @denu.www.official @musinsa_square – denu x musinsa seongsu
1/14 – 1/19
43, Seongsu-iro 18-gil, Seongdong-gu, Seoul
✔️ Up to 80% off | Free scrunchies for purchases over ₩30,000 (limited supply) | Social media event
- denu.www.official
5️⃣ @sw19_official @eql_space SW 19 POP-UP
1/9 – 2/31
11, Yeonmujang 15-gil, Seongdong-gu, Seoul
- sw19_official
6️⃣ @wakemake_official @bringgreen_official – WAKEMAKE x BRINGGREEN x Squid Game 2
1/5 – 1/20
13, Yeonmujang 7-gil, Seongdong-gu, Seoul (Factoryal Seongsu)
✔️ Rewards for mission completions | Lucky draw with purchases | Social media event
- wakemake_official
- bringgreen_official