Seongsu-dong, the “it” spot for pop-ups, has become the go-to playground for K-culture-loving MZers! Here are 6 fashion and beauty brand pop-ups you absolutely can’t miss this weekend.☝
1️⃣ @shopcider_kr @vinyl_seongsu
CIDER 2025 Self Care Campaign
Jan 18 – Jan 31
2F, 15-8 Achasan-ro, Seongdong-gu, Seoul
✔️ Exclusive preview of Cider’s Self Care Collection | Lucky draw with no blanks | Limited-edition stickers
- shopcider_kr
- vinyl_seongsu
2️⃣ @repettoparis @marineserre_official @empty.seoul.kr
REPETTO x MARINE SERRE
Jan 20 – Feb 2
1F, 97 Seongsu-ro, Seongdong-gu, Seoul
✔️ Collaborative collection launch pop-up
- repettoparis
- marineserre_official
- empty.seoul.kr
3️⃣ @newbalance
NB Souvenir Shop
Jan 13 – Mar 6
24 Yeonmujang-gil, Seongdong-gu, Seoul
✔️ DIY custom zone | Photo booth
- newbalance
4️⃣ @isoi_official
ISOI Rose Otto Garden
Jan 10 – Feb 2
12 Yeonmujang 7-gil, Seongdong-gu, Seoul
✔️ Rose diamond necklace giveaway | Reusable bags & 5-sample blemish kit | Fresh rose gift for pre-bookings
- isoi_official
5️⃣ @generalidea_official
GENERAL IDEA Pop-Up
Jan 23 – Feb 5
74 Seongsu-ro, Seongdong-gu, Seoul
- generalidea_official
6️⃣ @sw19_official @eql_space
SW 19 Pop-Up
Jan 9 – Feb 31
11 Yeonmujang 15-gil, Seongdong-gu, Seoul
- sw19_official
- eql_space