Seongsu-dong, the “it” spot for pop-ups, has become the go-to playground for K-culture-loving MZers! Here are 6 fashion and beauty brand pop-ups you absolutely can’t miss this weekend.☝
@marithe_kr MARITHÉ POP-UP STORE
Jan 23 – Mar 30
20, Yeonmujang-gil, Seongdong-gu, Seoul
✔️ 25 SS new arrivals 20% off | Exclusive eco-bag launch
- marithe_kr
@29cmseongsu 29CM High-End Open Storage Clearance Sale
Jan 24 – Feb 2
78, Achasan-ro, Seongdong-gu, Seoul
✔️ Up to 85% off on 85 luxury brands, including Miu Miu, Acne Studios, GANNI, and Maison Kitsuné
- 29cmseongsu
@generalidea_official GENERAL IDEA POP-UP
Jan 23 – Feb 5
74, Seongsui-ro, Seongdong-gu, Seoul
✔️ Additional 10% off 25 SS new arrivals | SNS event
- generalidea_official
@fallett_official FALLETT MUSINSA SEONGSU POP-UP
Jan 23 – Feb 5
74, Seongsui-ro, Seongdong-gu, Seoul
✔️ 20% off exclusive early-release 25 SS items | Up to 50% off season-off sale | Free gifts based on purchase amount
- fallett_official
@newbalance NB Souvenir Shop
Jan 13 – Mar 6
24, Yeonmujang-gil, Seongdong-gu, Seoul
✔️ Customization zone DIY experience | Photo booth
- newbalance
@repettoparis @marineserre_official @empty.seoul.kr REPETTO x MARINE SERRE
Jan 20 – Feb 2
1F, 97, Seongsui-ro, Seongdong-gu, Seoul
✔️ Special pop-up for the Repetto x Marine Serre collaboration launch
- repettoparis
- marineserre_official
- empty.seoul.kr