2024 Fashion & Beauty Trends Predicted from 500 Million Users’ Data (ft. Pinterest)

Pinterest, the image-sharing social media platform, often comes to mind first when seeking inspiration. Explore the 2024 fashion and beauty trends predicted based on the diverse search algorithms generated by 500 million users!

🕶️Fashion

▫️Bow Stacking
Bow Stacking Search volume for ‘Ribbon Outfits’ up by +190%
Following 2023, items emphasizing femininity, such as ribbons, lace, and sheer materials, are expected to gain popularity.

▫️Eclectic Grandpa
Eclectic Grandpa Search volume for ‘Grandpa Core’ up by +65%
The inspiration for 2024 fashion comes from your grandpa! Retro streetwear styles inspired by ‘Grandpa Core’, including cardigans, are set to dominate the streets.

▫️Hot Metals&Make It Big
Hot Metals & Make It Big Search volume for ‘Metallic Nail Art’ up by +295%
Search volume for ‘Chunky Hoops’ up by +45%
In 2024, accessories are anticipated to be larger and bolder. Expect a trend towards silver, metallic colors, and chunky silhouettes.

💄Beauty

▫️Head to Golw
▫️Head to Glow Search volume for ‘Body Skincare Routine’ up by +1,025%
Skincare, previously focused only on the face, is expected to expand to include body care in 2024.

▫️Blue Beauty
Blue Beauty Search volume for ‘Aqua Makeup Look’ up by +100%
Aquamarine makeup is making a bold comeback. Pinterest predicts that Gen Z and Millennials will apply 60s essentials to modern beauty routines, increasing interest in blue makeup.