📌Upcycling
It goes beyond mere recycling to breathe new life into products by transforming them into items of new value.

While ‘recycling’, which reprocesses waste for reuse, was prevalent in the past, the trend has now shifted towards ‘upcycling’, which gives a new lease of life to waste or products that have reached the end of their lifespan.

It’s not just about functional rebirth; the added responsibility of companies and the awareness of consumers lend even more significance. Perhaps for this reason, despite their premium pricing, upcycled products are gaining popularity.

We introduce three upcycling bag brands that offer the unique experience of owning a one-of-a-kind bag🛍️

1️⃣ @freitaglab FREITAG
A Swiss brand that recycles discarded truck tarps, car seat belts, and bicycle inner tubes into bags. Its unique selling point is that no two products are the same due to the use of recycled tarps.