Now that the cold winter has passed, it’s time to fully enjoy outdoor activities. The playground of the MZ generation, which has established itself as a new K-culture, cannot be missed – the ‘pop-up store’!
Introducing five fashion and beauty brand pop-ups you can’t afford to miss this week.
1️⃣ @withoutsummer.shop WITHOUTSUMMER 1ST POP UP STORE
📅 3/7 – 3/13
📍 The Iconic Zone at B2 of The Hyundai Seoul
- withoutsummer.shop
2️⃣ @openyy_official OPEN Yy POP-UP
📅 2/28 – 3/10
📍 78 Achasan-ro, Seongdong-gu, Seoul
- openyy_official
3️⃣ @standoil 𝙎𝙐𝙉𝙎𝙀𝙏 𝙀𝙈𝙊𝙏𝙄𝙊𝙉𝙎
📅 2/29 – 4/30
📍 B2 of The Hyundai Seoul
- standoil
4️⃣ @valentino.beauty Valentino Beauty ‘HOUSE OF CUSHION’
📅 3/6 – 3/10
📍 101-1 Yeonmujang-gil, Seongdong-gu, Seoul
- valentino.beauty
5️⃣ @jomalonelondon Jo Malone London ‘Scented Memento’
📅 3/7 – 3/27
📍 39 Seongsui-ro 7-gil, Seongdong-gu, Seoul
- jomalonelondon