The representative trend to watch out for in 2024, the preppy look

📌Preppy Look
Derived from the term ‘Prep,’ which refers to affluent private school students preparing for admission in Anglo-American regions, the style represents the uniform-like attire of prestigious schools.

This year, with Y2K mood and 90s minimalism coexisting as concurrent trends, the influence was evident in the 2024 Spring/Summer collections, with a significant presence of minimalist preppy styles. Explore the preppy items dominating this season and celebrity stylings embracing the preppy trend👔

💡Preppy items
▫️Commonly known as “polo shirts” or “collared tees
▫️The comeback of 90s fashion, rugby stripes
▫️Cardigans or sweaters with contrasting colors
▫️Essential items, jackets and trench coats