The global fashion SPA brand H&M (@hm) has unveiled news of its first collaboration with a Korean designer. The designer chosen for the 2024 collaboration, which occurs once a year with a guest designer, is none other than Hwang RoK, the designer behind the brand ‘Rokh (@rokhofficial).

This upcoming collection combines Rokh’s signature experimental designs with classic silhouettes, embodying uniqueness and elegance. Anticipation is already building among many for its release. The collection is set to launch on April 18th and will be available at H&M’s official online store and select offline flagship stores.

✔️ Hwang RoK
A Korean designer who graduated from Central Saint Martins in London and worked as a designer for Chloe, Louis Vuitton, and Celine. In 2016, he founded the women’s contemporary brand Rokh based in London and started showcasing his shows at Paris Fashion Week in just three years.