5 must-visit beauty brand pop-ups in Seongsu this weekend

The time has come to truly enjoy outdoor activities. Pop-up stores, which have become a new playground for MZ (Millennial and Gen Z) culture, cannot be missed!

Introduce 5 must visit beauty brand pop-ups in the iconic Seongsu-dong, the holy land of pop-ups.

1️⃣ @herabeauty_official HERA [Black Cushion ANYWHERE]📅 4/2 – 4/21
📍 1F, 11 Yeonmujang-gil, Seongdong-gu, Seoul

2️⃣ @dermafactory_official [𝗗𝗘𝗥𝗠𝗔𝗙𝗔𝗖𝗧𝗢𝗥𝗬 𝖫𝖠𝖡]📅 4/1 – 4/30
📍 1F, 28-3 Seoul Forest 4-gil, Seongdong-gu, Seoul

3️⃣ @lancomeofficial Lancôme [Teint Idole Studio]📅 4/6 – 4/10
📍 101-1 Yeonmujang-gil, Seongdong-gu, Seoul

4️⃣ @coach COACH [FIND YOUR COURAGE]📅 4/5 – 4/17
📍 35 Yeonmujang-gil, Seongdong-gu, Seoul

5️⃣ @senka.korea [SENKA LAND]
📅 4/1 – 4/7
📍 1F, 1 Seongsuil-ro, Seongdong-gu, Seoul