Newjins, leading the promotion of national heritage with stunning Korean traditional attire, became a hot topic after appearing on stage in hanbok at the “Korea On Stage” event held at Gyeongbokgung Palace on the 21st. Witness the beauty of Newjins’ graceful figure adorned in Korea’s exquisite attire! ✨

🇰🇷 The hanbok brand worn by Newjins, HAPPLY

“HAPPLY” is a portmanteau of “H” and “Apply,” meaning to apply Korean heritage to the modern era.

▫️ Based on the reinterpretation of the traditional Korean jeogori into a modern shirt, the Glow Jeogori Shirt preserves the beauty of hanbok while allowing Newjins’ charm to shine through.
▫️ While retaining elements of the hanbok skirt, the design is infused with a lively ballet-inspired core, evoking the feeling of a tutu skirt.
▫️ Utilizing the semi-transparent ‘gyeon’ fabric, the design features shirring and a voluminous silhouette for added emphasis.