K-pop stars in Korea are actively engaging as ambassadors and muses for luxury brands, showcasing their strong presence. With K-pop becoming central to global culture and luxury purchases increasing among the MZ generation, brands actively promote themselves by appointing these favored K-pop stars as ambassadors.
From Seventeen’s Mingyu being appointed as the first LOCCITANE Asia Ambassador to Rosé joining the PUMA ambassador lineup alongside Rihanna and Dua Lipa 🌹 Check out the latest K-pop stars appointed as global ambassadors!
▫️ French natural brand L’Occitane (@loccitane) & Seventeen’s Mingyu (@min9yu_k)
- min9yu_k
▫️ Global sports brand PUMA (@puma) & BLACKPINK’s Rosé (@roses_are_rosie)
- roses_are_rosie
▫️ Global fashion brand Amiri (@amiri) & The Boyz’s Sunwoo (@official_sunwoo)
- sunwoo
▫️ Italian luxury brand Moncler (@moncler) & Tomorrow X Together’s Yeonjun (@yawnzzn)
- yawnzzn