Many people are seeking cool indoor places in the scorching heat, and the ‘pop-up store,’ a playground for the MZ generation and a staple of K-culture, is a must-visit! Here are five fashion and beauty brand pop-ups in Seongsu-dong, the pop-up hotspot, that you shouldn’t miss this week☝🏻.
1️⃣ @starterblack.kr STARTER [STARTER POP-UP]📅 6/28 – 7/11
📍 11 Yeonmujang 15-gil, Seongdong-gu, Seoul
- starterblack.kr
2️⃣ @comgen.official COMGEN [Commute Journey]📅 7/1 – 7/14
📍 11 Yeonmujang 15-gil, Seongdong-gu, Seoul
- comgen.official
3️⃣ @psgstore_korea PSG [PSG STORE POP-UP]📅 6/28 – 7/25
📍 11 Yeonmujang 15-gil, Seongdong-gu, Seoul
- psgstore_korea
4️⃣ @stayc_highup STAYC [The 1st Album POP-UP SPACE]📅 7/8 – 7/21
📍 71 Gosanja-ro, Seongdong-gu, Seoul
- stayc_highup
5️⃣ @jerrybag.official JERRYBAG [10th Anniversary: AWESOME GOOOOODS]📅 7/9 – 7/28
📍 1st Floor, 19 Seoulsup 2-gil, Seongdong-gu, Seoul
- jerrybag.official