Many people are seeking cool indoor places in the scorching heat, and the ‘pop-up store,’ a playground for the MZ generation and a staple of K-culture, is a must-visit! Here are five fashion and beauty brand pop-ups in Seongsu-dong, the pop-up hotspot, that you shouldn’t miss this week☝🏻.
1️⃣ @diptyque [Summer Seong-su Pop-up]📅 7/12 – 8/25
📍 Seoul, Seongdong-gu, Yeonmujang-gil 20-1
✔ Exclusive release at the pop-up | Lucky Draw event | Special benefits for product purchasers
- diptyque
2️⃣ @marieclairekorea [Stage 35 Seongsu marie claire Pop-up Store ]📅 7/20 – 8/13
📍 35 Yeonmujang-gil, Seongdong-gu, Seoul
✔ Exclusive pop-up discounts | Instagram verification event | Buyer-exclusive benefits
- marieclairekorea
3️⃣ @s.nature [Nature’S Glow]📅 7/19 – 7/31
📍 Seoul, Seongdong-gu, Yeonmujang-gil 81, Musinsa Square Seongsu 2
✔ Visiting customers receive s.nature product giveaway | Exclusive POP-UP special benefits
- s.nature
4️⃣ @getbarrel.official [Blue Swell Resort]📅 7/11 – 8/4
📍 56 Ttukseom-ro 17-gagil, Seongdong-gu, Seoul
✔ Pop-up visit gift | Roulette event | Pop-up exclusive promotion | Family brand promotion
- getbarrel.official
5️⃣ @78under_official [POP-UP at EQL GROVE]📅 7/12 – 7/25
📍 15 Gil, Yeonmujang Street, Seongdong-gu, Seoul
✔ Launch promotion 10% off | Instagram verification event
- 78under_official