Brandy Melville, adored by American teenagers, perfectly captures the relaxed LA girl vibe, 90s millennial aesthetic, and girlish high-teen spirit!

In Korea, Brandy Melville gained attention when Jennie wore their clothes. In July, the brand announced its arrival in Korea by posting a job listing for staff at the Seoul store on their official social media.

However, Brandy Melville has also been controversial for its one-size-fits-all policy, which caters to smaller body types. Despite this, their key products align with the popular Y2K trend, and wearing the brand is often seen as a way to showcase a slim figure, leading to its immense popularity.

Let’s keep an eye on whether Brandy Melville’s arrival in Korea will receive the same enthusiastic response as it did in the U.S. Stay tuned for future updates .