The term “Demure,” a hot keyword in the fashion world right now, means “modest” or “reserved.” It gained traction after TikTok influencer Jules Lebrun (@joolieannie) went viral with a video emphasizing a “very demure, very mindful” attitude and behavior. The video sparked a trend around embracing a calm and understated persona.

This demure trend is expected to be an extension of last year’s “old money” look, featuring a quiet and restrained image. For inspiration, check out outfits worn by actors who effortlessly pull off this refined and elegant style.

✔️Key Features of Demure:

▫️ Logoless: Avoid flashy items with prominent logos.
▫️ Clean and Minimalist: Opt for understated, simple styling without going over the top.
▫️ Polite and Thoughtful Attitude: Emphasize a respectful and composed demeanor to complete the look.