Seongsu-dong, the hotspot for K-culture and the playground for the MZ generation, is bustling with exciting pop-up stores this weekend. Here are five fashion and beauty brand pop-ups you won’t want to miss!☝
1️⃣ Adidas Ground Seongsu @originals_kr
Oct 3 – Oct 6
Seongsu-dong Area
✔ Complete missions to receive limited-edition Adidas keyrings | Shoe customizations | Baby Monster fan meet-up | Rooftop party, and more.
- originals_kr
2️⃣ TOMMY JEANS EQL GROVE POP-UP @tommyjeans @eql_space
Sept 27 – Oct 10
11 Yeonmujang 15-gil, Seongdong-gu, Seoul
✔ 10% off all items | Enter for a chance to win a signed Polaroid by Jang Wonyoung | Free Jang Wonyoung photocard for purchasers.
- tommyjeans
3️⃣ CURRENT SEONGSU OFFICE @current.official @eql_space
Sept 23 – Oct 10
11 Yeonmujang 15-gil, Seongdong-gu, Seoul
✔ Exclusive offline discounts up to 30% | Free gifts based on purchase amounts | Lucky draw event.
- current.official
4️⃣ THE WORLD OF GREY @thombrowne
Sept 27 – Oct 13
35 Yeonmujang-gil, Seongdong-gu, Seoul
✔ Get a sticker and surfboard wax by adding them on KakaoTalk.
- thombrowne
5️⃣ ENERGY BY LONGCHAMP POP-UP STORE @longchamp
Sept 27 – Oct 10
7 Yeonmujang 5-gil, Seongdong-gu, Seoul
✔ Customize your own bag | Nail sticker customization service upon completing missions.
- longchamp