Two years ago, the phenomenon of “luxury open runs” emerged as luxury shopping became a trend. However, recently, luxury sales have declined, and people are increasingly purchasing influencer brands with significant impact. Just like the ‘Olsen twins’ brand ‘The Row,’ which is often sold out, or ‘Hailey Bieber’s ‘rhode,’ which you need to snag like you’re ticketing for a concert.
Check out this list of domestic influencer brands that are becoming as influential as luxury brands worldwide—you don’t want to miss these!
▫️ farven @farven.it
The brand that MZ Generation lines up for instead of Chanel, created by influencer Fever (@feve__r). Known for its stylish fashion and healthy lifestyle, farven is recognized for embodying the aesthetic pursuits of the MZ Generation.
- feve__r
▫️ DEINET @deinet_official
Founded by Dain Kim (@deinkim), the former representative of Matinkim, who perfectly captured the taste of the MZ Generation. With its stylish pairings, desirable daily looks, and active communication, DEINET has built a strong fanbase.
- deinkim
▫️ freckle @freckleseoul
A brand launched by influencer Sora Kim (@kimppiyong), known for her unique and distinctive vibe. Freckle reflects her love for vintage and unique styles, cultivating a solid following.
- kimppiyong
▫️ TWO SLASH FOUR @twoslashfour
Created by top beauty creator Risabae (@risabae_art), TWO SLASH FOUR offers a variety of products from skincare to makeup tutorials. By personally using the brand’s products, Risabae enjoys an organic promotional effect.
- risabae_art
▫️ Àvie muah @aviemuah
Launched by Min Kyung Kang (@iammingki), Àvie muah embodies her aesthetic exactly as she envisions it. She has seamlessly blended the image consumers see with the vibe she strives for, solidifying the brand’s identity.
- iammingki