K-POP idols are making waves as ambassadors and muses for luxury brands, showcasing their influence in the fashion and beauty world. With K-POP at the center of global culture and luxury purchases among MZ generations on the rise, brands are turning to these stars to resonate with younger audiences and elevate their image.
Meet the latest K-POP stars crowned as the “flowers” of prestigious brands! ✔️
▫️ NewJeans’ Danielle (@newjeans_official) – OMEGA (@omega)
- newjeans_official
▫️ ASTRO’s Yoon Sanha (@ddana_yoon) – Barneys New York Beauty (@barneysny @barneysbeauty.korea)
- ddana_yoon
▫️ Yoona (@yoona__lim) – Maison Valentino (@maisonvalentino)
- yoona__lim