Gone are the days when beauty brands primarily chose female celebrities to represent their products. In 2024, male celebrities have taken the beauty industry by storm, becoming the go-to choice for brand campaigns. From idols to actors, male models have made a significant impact, reflecting the evolving trends in the beauty world. Let’s explore which male stars have captured the attention of leading beauty brands this year!

▫️ CLIO (@clio_official) | NCT’s Jaehyun (@_jeongjaehyun)
▫️ hince (@hince_official) | ENHYPEN’s Sunghoon (@enhypen)
▫️ ETUDE (@etudeofficial) | RIIZE (@riize_official)
▫️ Clinique (@cliniquekorea) | Byeon Woo Seok (@byeonwooseok)
▫️ Peripera (@peripera_official) | NCT’s Doyoung & Jungwoo (@do0_nct @sugaringcandy)
▫️ Coral haze (@coralhaze_beauty) | TXT’s Beomgyu (@txt_bighit)
▫️ colorgram (@colorgram.official) | ZEROBASEONE (@zb1official)
▫️ Dinto (@dinto_cosmetic) | Kim Soo Hyun (@soohyun_k216)