Pop-up stores have become a playground for the MZ generation, deeply rooted in K-culture! Here are 4 must-visit fashion beauty brand pop-ups in Seongsu-dong this weekend that you shouldn’t miss ☝
1️⃣ @29cmseongsu x @ritten_hours | RITTEN POP-UP
Until 12/31
78 Achasan-ro, Seongdong-gu, Seoul
✔ Up to 92% off on select items
- ritten_hours
2️⃣ @kpia_official | EDGES OF TIME
Until 12/31
63 Wangsimni-ro, Seongdong-gu, Seoul
✔ Korea’s largest fragrance exhibition featuring 50 perfumers
- kpia_official
3️⃣ @musinsa.official x @fugglers.kr | Holiday Fuggler POP-UP
Until 12/31
74 Seongsui-ro, Seongdong-gu, Seoul
✔ Free stickers for all purchases | Bonus gifts based on spending
- fugglers.kr
4️⃣ @eql_space x @nightfruiti | NIGHTFRUITI POP-UP at EQL GROVE
Until 12/30
11 Yeonmujang 15-gil, Seongdong-gu, Seoul
✔ 5% discount on all items | Free gifts based on purchase amount
- nightfruiti