Welcome to the golden age of pop-up stores! Thanks to the ongoing popularity of pop-ups, Seongsu-dong has become a vibrant hub for culture, art, and the fashion industry. Not only are pop-ups thriving, but various fashion and beauty brand showrooms are opening at an impressive pace. Here’s a list of the hottest new flagship stores you need to check out in Seongsu-dong!
▫️ @pradabeauty – Prada Beauty Seongsu
📍 57 Yeonmujang-gil, Seongdong-gu, Seoul
⏰ 11:00 – 21:00
- pradabeauty
▫️ @brandymelvilleusa – Brandy Melville
📍 101-1 Yeonmujang-gil, Seongdong-gu, Seoul
⏰ 11:00 – 19:00
- brandymelvilleusa
▫️ @oliveyoung_official – Olive Young N Seongsu
📍 13 Yeonmujang 7-gil, Seongdong-gu, Seoul (Factorial Seongsu)
⏰ 10:00 – 22:00
- oliveyoung_official
▫️ @thisisneverthat – thisisneverthat Seongsu
📍 159 Achasan-ro, Seongdong-gu, Seoul (3F)
⏰ 11:00 – 20:00
- thisisneverthat