Seongsu-dong, the “it” spot for pop-ups, has become the go-to playground for K-culture-loving MZers! Here are 6 fashion and beauty brand pop-ups you absolutely can’t miss this weekend.β
@oiad_official Oiad. POP-UP
π
March 21 – March 30
π 4, Yeonmujang 17-gil, Seongdong-gu, Seoul
βοΈ Free plush keyring for all visitors | 100% win lucky draw for visitors | Various experience zones
- oiad_official
@zara @adsb_anderssonbell βAbsolute Beginnerβ
π
March 20 – March 23
π 57, Seongsui-ro 20-gil, Seongdong-gu, Seoul (SPACE S1)
βοΈ Free gifts for customers who purchase items or add the brandβs Kakao channel | Special events for the pop-up opening
- zara
- adsb_anderssonbell
@vdl_cosmetics @musinsa_beauty βMauve Essential Collection Pop-Upβ
π
March 20 – March 25
π 81, Yeonmujang-gil, Seongdong-gu, Seoul
βοΈ Free balloon for visitors | Mini tint gift for event participants | Scoop event for SNS proof shots
- vdl_cosmetics
@shop_cosymosy @eql_space COSYMOSY POP-UP
π
March 18 – April 9
π 273-13, Seongsu-dong 2-ga, Seongdong-gu, Seoul (EQL)
βοΈ Showcase of new and renewed items | Special promotions
- shop_cosymosy
@amiparis Ami x Woo Shik POP-UP
π
Until April 5
π Stage35, 35, Yeonmujang-gil, Seongdong-gu, Seoul
βοΈ Paid customization for teddy bear keyrings | AMI X WOOSHIK exhibition space
- amiparis
πΉ @puma_kr @musinsa_square βNITROβ’ HOUSEβ
π
Mar 15 – Mar 30
π 12, Seongsui-ro 20-gil, Seongdong-gu, Seoul (1F)
βοΈ Special gifts | Rewards for pop-up photo tags | Running class & coaching program
- puma_kr