If pop-ups have found their haven in Seongsu-dong, the ultimate shopping destination lies in Hannam-dong.

Hannam-dong has become a beloved area for the MZ generation and international tourists, hosting showrooms of trendy brands. The region blends a sophisticated atmosphere with unique structural features, creating a stylish and trendy ambiance.

If you happen to visit Hannam-dong, here are some fashion brands that we highly recommend checking out!

1️⃣ @numbering_official
📍 11, Daesagwan-ro 5-gil, Yongsan-gu, Seoul
A brand that showcases jewelry with collector’s value, extending beyond fashion to cover various aspects of lifestyle.

2️⃣ @thebarnnet
📍 168-24, Noksapyeong-daero, Yongsan-gu, Seoul
A brand that focuses on timeless values, presenting classic items that remain unchanged.

3️⃣ @nieeh_official
📍 51, Daesagwan-ro 11-gil, Yongsan-gu, Seoul
A unisex brand aiming to permeate into life with items that transcend trends and stand the test of time.

4️⃣ @3.2.1_partez
📍 58-3 1F, Itaewon-ro 54-gil, Yongsan-gu, Seoul
A brand that pursues restrained designs, capturing the unique brilliance of silver in their jewelry.

5️⃣ @hanna543.official
📍 17 1F, Daesagwan-ro 5-gil, Yongsan-gu, Seoul
A handmade jewelry brand launched in 2010.