In the era of pop-up stores, the trend is soaring, and Seongsu-dong remains a haven for these ephemeral shopping experiences.
One place that never gets tiresome for pop-ups and various fashion & beauty brand showrooms is the ever-vibrant Seongsu-dong. It has become a hub for culture, art, and the fashion industry, solidifying its status as a shopping destination.
Don’t miss out on these must-visit shopping places for MZ (Millennial and Zoomer) generations in Seongsu-dong:
1️⃣ @obscura_store.kr
📍 101-1, Yeonmujang-gil, Seoul
A curated shop that unfolds with the philosophy of minimalism. Encounter a variety of domestic and international products.
- obscura_store.kr
2️⃣ @prtprtshop
📍 29-17, Yeonmujang-gil, 2nd floor, Seoul
Operated by the first-generation fashion YouTuber Jjanggu Daddy, this concept shop gathers deeply curated selections from both trendy domestic and international brands.
- prtprtshop
3️⃣ @monoha_official
📍 16, Seongsui-ro 20-gil, 1st floor, Seoul
A fashion brand that pursues the beauty of space, not only focusing on clothing but also actively collaborating with various contemporary artists for exhibitions and projects.
- monoha_official
4️⃣ @noirmood.8
📍 56-1, Yeonmujang-gil, 1st floor, 102, Seoul
A brand creating sophisticated silver accessories that transcend the conventional norms of fashion accessories.
- noirmood.8
5️⃣ @satur_house
📍 6, Yeonmujang 17-gil, 2nd floor, Seoul
A brand proposing resort contemporary looks based on the peaceful sensibility of Saturdays. You can experience both the showroom and Satur House Cafe FARO at once.
- satur_house