In the era of pop-up stores, the trend is soaring, and Seongsu-dong remains a haven for these ephemeral shopping experiences.
One place that never gets tiresome for pop-ups and various fashion & beauty brand showrooms is the ever-vibrant Seongsu-dong. It has become a hub for culture, art, and the fashion industry, solidifying its status as a shopping destination.
Don’t miss out on these must-visit shopping places for MZ (Millennial and Zoomer) generations in Seongsu-dong:
1️⃣ @beaker_seongsu_
7-1 Yeonmujang-gil, Seongdong-gu, Seoul
Beaker Seongsu is a contemporary multi-shop launched by Samsung C&T Jeil Wool. Like a beaker holding various substances, it curates a variety of clothing and lifestyle brands, creating freshness.
- beaker_seongsu_
2️⃣ @plastic_product
89 Yeonmujang-gil, 4th floor, Seongdong-gu, Seoul
Seoul A contemporary brand expressing the experience of plastic. It explores and represents the current perception of plastic from a new perspective, finding interest in the material.
- plastic_product
3️⃣ @yeomim
4-13 Seongsuil-ro 3-gil, 2nd floor, Seongdong-gu, Seoul
The brand focuses on the essential practicality of products, much like the straightforward interpretation of the Korean expression “Yeomida.” It features products with a simple design and pipeline details.
- yeomim
4️⃣ @houseby______
24-33 Achasan-ro 5-gil, Seongdong-gu, Seoul
A complex space where brands like Marangkim and The Museum Visitor merge. It offers a variety of content, including a café, DJ performances, exhibitions, and vintage watches.
- houseby______
5️⃣ @nouvmaree
3 Seongsui-ro 14-gil, 1st floor, Seongdong-gu, Seoul
Nouvmaree, a blend of “Nouveau” (new) and “Maree” (flow), encapsulates the desire to create a new flow that can be part of life. It emphasizes pragmatism, rationality, and sustainability.
- nouvmaree