Samcheong-dong, where the tranquility of the old and the modern sensibilities coexist, has become a top tourist destination alongside Myeong-dong, especially after the endemic, with an increase in foreign tourists.
Here is a list of showrooms in Samcheong-dong that reflect its atmosphere, ranging from various fashion brand showrooms to beauty flagship stores.
1️⃣ TOUT Y EST
📍52 Samcheong-ro, Jongno-gu, Seoul
An antique European-style showroom offering products you can cherish for a long time with carefully selected materials and skilled craftsmanship.
- toutyest
2️⃣ Howus
📍76-1 Samcheong-ro, Jongno-gu, Seoul
HOWUS started from the contemplation of a woman’s beauty. It constantly explores and presents items that suit the various roles of women.
- howus.seoul
3️⃣ HACER
📍43 Bukchon-ro 5-gil, 2nd Floor, Jongno-gu, Seoul
A brand aiming for designs where classic and wit coexist, based on good materials and excellent sewing. The brand hopes its mood naturally and comfortably permeates into everyday life.
- hacer_official
4️⃣ GRANHAND
📍69 Yulgok-ro 3-gil, Jongno-gu, Seoul
A brand intending to convey warmth and heart with a distinct presence in unseen places. Located near Anguk Station, it features a space preserving the elegance of traditional Korean houses.
- granhand_official
5️⃣ NONFICTION
📍84 Bukchon-ro 5-gil, 1st & 2nd Floor, Jongno-gu, Seoul
Offering perfumes that create a mysterious and unique mood based on the finest ingredients and delicate scent crafting, along with body care products that make the start and end of your day more meticulous.
- official.nonfiction