The shopping haven, Hannam-dong: Showroom Tour #6

The shopping haven, Hannam-dong: Showroom Tour #6

If pop-ups have found their haven in Seongsu-dong, the ultimate shopping destination lies in Hannam-dong.

Hannam-dong has become a beloved area for the MZ generation and international tourists, hosting showrooms of trendy brands. The region blends a sophisticated atmosphere with unique structural features, creating a stylish and trendy ambiance.

If you happen to visit Hannam-dong, here are some fashion brands that we highly recommend checking out!

1️⃣ @insilence_official INSILENCE Hannam Store
📌3rd Floor, 36-63, Hannam-daero 27-gil, Yongsan-gu, Seoul, South Korea
A brand that releases clothing reflecting the contemporary atmosphere. It produces high-sensitivity products reinterpreted with distinctive silhouettes and a modern sensibility.

2️⃣ @maisonmarais_official MAISONMARAIS
📌50, Itaewon-ro 42-gil, Yongsan-gu, Seoul, South Korea
A women’s clothing brand by designer Kwak Ji-yoon, exploring modern European sensibilities. It presents garments that are comfortable, trendy, and uniquely imbued with Maison Maré’s distinctive mood.

3️⃣ @venument VENUMENT Hannam
📌7, Itaewon-ro 55na-gil, Yongsan-gu, Seoul, South Korea, B1
A daily and lounge wear brand inspired by homes. Actively pursuing sustainability, the brand utilizes eco-friendly materials and packaging.

4️⃣ @awesomeneeds AWESOMENEEDS HOUSE
📌26-26, Hannam-daero 27-ga-gil, Yongsan-gu, Seoul, South Korea
A brand that seeks to fulfill the compelling desire for individual style, creating products that satisfy this yearning. It reinterprets classic items with a cool twist, embodying the unique identity of Awesomeneeds.

5️⃣ @beglowny GLOWNY
📌4th Floor, 237, Itaewon-ro, Yongsan-gu, Seoul, South Korea
A brand that values individuality, beauty, and light. Every product is crafted under the motto of delicacy and love, drawing inspiration from the unique radiance of each individual to express distinct personalities and beauty in every item.