The North Face’s Iconic Nuptse Continues to Shine This Year!

In 2020, when the craving for outdoor activities peaked, Nuptse topped the fashion search engine list Lyst as the number one item desired by both men and women – a first in history.

Discover the history of The North Face, a brand consistently presenting hot winter items, and the currently trending Nuptse!

🔍 The North Face

Started in 1966 in San Francisco as a climbing equipment store, it has grown into a globally renowned brand for mountaineering gear and outdoor clothing.

📜HISTORY

▫️ The brand name signifies the northern face of a mountain, and its logo is inspired by the Half Dome’s north wall in Yosemite National Park.
▫️ The U.S. headquarters underwent four acquisitions, but gained popularity in Europe in the early 2000s, eventually making inroads into the Asian market.
▫️ From the late 2000s to early 2010s, it became a hot brand among high school students, eventually being recognized as the top fashion brand.
▫️ Nicknamed ‘Backbone Breaker’, it faced a downturn in 2015, being associated negatively.
▫️ In the 2020s, it gained popularity not just as cold weather gear but as a fashion wear, with the Nuptse Short Jacket gaining value riding the short padding trend.