According to the 2024 trend report based on billions of search patterns on Pinterest, the so-called ‘grandpa look’ or ‘Grandpacore’ is predicted to be popular this year.

Layering cardigans over vintage street fashion is gaining attention, and fashion utilizing vintage and retro items like knits and ties is also expected to frequently appear.

In fact, Pinterest has reported a 65%, 50%, and 55% increase in searches for related keywords like ‘grandpa core’, ‘grandpa style’, and ‘retro streetwear’ respectively.

For a taste of ‘grandpa style’, check out the Grandpacore looks of celebrities like Tyler, The Creator (@feliciathegoat) and others!

🔍Tyler, The Creator

▫️ American rapper, producer, fashion designer, and music video director
▫️ Founded GOLF WANG in 2011