Five Must-Visit Fashion & Beauty Brand Pop-ups in the Second Weekend of January

Despite the chilly weather, the fervor for pop-ups shows no signs of cooling.

From the pop-up hotspot of Seongsu-dong to the warmth of The Hyundai Seoul, here are five fashion and beauty brand pop-ups you won’t want to miss in the second weekend of January.

1️⃣ @fwee_makeup Fwee 𝑭𝒆𝒆𝒍 𝒀𝒐𝒖𝒓 𝑴𝒐𝒎𝒆𝒏𝒕 Pop-up Store in The Hyundai Seoul
📅 1/4 – 1/17
📍 The Hyundai Seoul B2 EAST Pop-up Zone
💸 Special promotions, gift with purchase of Lip & Cheek Pudding Pot

2️⃣ @rr_restandrecreation REST&RECREATION POP UP
📅 1/4 – 1/17
📍 EQL GROVE (15 Yeonmujang-gil, Seongdong-gu, 1F)
💸 40% off 2023AW season-off products

3️⃣ @oef__official OEF Happy New Year ‘2024’ Pop-up Store
📅 1/11 – 1/14
📍 14 Seoulsup 6-gil, Seongdong-gu, Seoul, Georam Art 3F
💸 22FW, 23FW products season off, guaranteed lucky draw with purchase

4️⃣ @ahni.archive AHNI Art Nouveau Collection x the hyundai seoul
📅 12/27-1/25
📍 The Hyundai Seoul, Yeouido, 2nd Floor (108 Yeouidaero)
💸 Guaranteed lucky draw, purchase amount event, first-come-first-served event

5️⃣ @misuabarbe [HOLIDAY KNIT SHOP] [HOLIDAY KNIT SHOP]📅 12/28 – 1/16
📍 Galleria Department Store Luxury Hall WEST 4F
💸 Gifts with different purchase amounts