Seems like the representative commercial area of Gangnam-gu, Sinsa-dong Garosu-gil, is being restructured with a focus on perfumes rather than fashion. Just this year, Diptyque, Byredo, Nonfiction, and SW19 opened flagship stores, solidifying its status as the number one destination for niche perfumes.
Garosu-gil has become a must-visit destination for perfume enthusiasts to sample and purchase fragrances. Not only attracting perfume enthusiasts but also catching the eyes of foreign tourists, the street has become a diverse hub for fragrance exploration.
Introducing the densely lined flagship stores of niche perfume brands along Garosu-gil!
1️⃣ @Aesop Aesop Garosugil
📍54 Garosu-gil, Gangnam-gu, Seoul
Aesop’s first signature store in Korea, a space reinterpreted with a Korean image.
Recently, it has evolved into a space that conveys inspiration with a combination of cultural contents.
- Aesop
2️⃣ @lelabofragrances Le Labo Garosugil
📍28 Apgujeong-ro 10-gil, Gangnam-gu, Seoul
True to its branding name meaning ‘laboratory’, it creates a lab-like atmosphere with various wooden antique furniture and glassware.
- lelabofragrances
3️⃣ @official.hoteldawson Hotel Dawson Lounge Sinsa
📍42 Apgujeong-ro 10-gil, 2nd Floor, Gangnam-gu, Seoul
With the concept of ‘inspiration delivered through all senses’, it expresses visual and auditory elements in space. Offers booths where you can use the products and experience unique music.
- official.hoteldawson
4️⃣ @arokor_officia Arokor
📍101, 35 Apgujeong-ro 14-gil, 1st Floor, Gangnam-gu, Seoul
An editing shop presenting niche perfume brands rare in Korea, staffed with knowledgeable employees who guide you to fully enjoy the fragrance.
- arokor_official
5️⃣ @labelc_cleanbeauty Label C Garosugil
📍54 Garosu-gil, 1st Floor, Gangnam-gu, Seoul
A clean beauty editing shop offering vegan perfumes, where you can find a variety of natural fragrances made from plant extracts.
- labelc_cleanbeauty