Pop-up stores have become a playground for the MZ generation, perfectly capturing the essence of K-culture. If you’re heading to the trendiest hub, Seongsu-dong, don’t miss these three must-visit fashion and beauty pop-ups happening this week! ☝
1️⃣ @musinsa.official @musinsa_square – MUSINSA Holiday Gift Shop
Until December 29
12 Seongsui-ro 20-gil, Seongdong-gu, Seoul
✔ Curated holiday items | Instagram-worthy photo zones | Winter treats and F&B booths
- musinsa.official
2️⃣ @theordinarykorea @eql_space – The Ordinary x Home in Heaven EQL Pop-Up
Until December 26
11 Yeonmujang 15-gil, Seongdong-gu, Seoul
✔ Free Brightening Serum (Alpha Arbutin 2% + HA 30ml) with purchases over 30,000 KRW | 10% off all items exclusively at this pop-up
- theordinarykorea
3️⃣ @dthirtyone – TELEGRAPH POP-UP
Until December 28
35 Yeonmujang-gil, Seongdong-gu, Seoul
✔ Complete a mission to receive a 2Way-Easy Bag | Exclusive pop-up goods | Special purchase perks
- dthirtyone