It’s the golden age of pop-up stores! Thanks to the ongoing craze, Seongsu-dong, the mecca of pop-ups, is thriving as a hub of new culture, art, and the fashion industry.
In addition to pop-ups, various fashion and beauty brand showrooms are opening at a rapid pace. Here’s a list of the hottest new flagship stores in Seongsu-dong that you shouldn’t miss.
▫️ @humanmade HUMAN MADE OFFLINE STORE SEOUL
39 Seongsui-ro 7-gil, Seongdong-gu, Seoul
⏰ 11:00 – 20:00
- humanmade
▫️ @dasique_official Dasique SEONGSU FLAGSHIP STORE
1st Floor, 6 Yeonmujang 5-gil, Seongdong-gu, Seoul
⏰ 11:00 – 20:00
- dasique_official
▫️ @official.nonfiction NONFICTION SEONGSU STORE
8-1 Yeonmujang-gil, Seongdong-gu, Seoul
⏰ 11:00 – 20:30
- official.nonfiction
▫️ @vans_korea Vans Seongsu
1st Floor, 14 Yeonmujang 5-gil, Seongdong-gu, Seoul
⏰ 11:00 – 21:00
- vans_korea
▫️ @brandymelvilleusa Brandy Melville
✔️ Scheduled to open in September this year
- brandymelvilleusa