Popup store boom is here! Seongsu-dong, the holy land of pop-ups, never fails to captivate.
Not only pop-ups, but various fashion & beauty brand showrooms are also taking root, revitalizing Seongsu-dong as a hub of culture, art, and the fashion industry.
Check out the new shopping place that has recently opened in Seongsu-dong, the mecca of MZ.
1️⃣ @wooalong_official Wooalong flagship store
📍 7-1 Yeonmujang 7-gagil, Seongdong-gu, Seoul
A brand launched in 2018 based on the slogan “Wear Real Life,” offering clothes that are not just looks but actual wear for real life. Always striving to express individual lifestyles simply and delicately with comfortable and excellent materials.
- wooalong_official
2️⃣ @findkapoor FLAMMA HOUSE by findkapoor
📍 22-5 Seongsui-ro 7-gil, Seongdong-gu, Seoul
The designer brand Findkapoor, known for its practical yet free-spirited fashion, has returned to Flamma House.
- findkapoor
3️⃣ @dickies_korea Dikies Seongsu Store
📍 103 Yeonmujang-gil, Seongdong-gu, Seoul
The first Korea offline store of the brand Dickies, which originated in Texas, USA, in 1922
- dickies_korea
4️⃣ @fennecseoul Fennec Seongsu Flagship Store
📍 8 Yeonmujang 3-gil, Seongdong-gu, Seoul
The Seongsu flagship store of the brand Fennec, which presents trendy products every season based on original and classic designs, has reopened with a renewed look.
- fennecseoul
5️⃣ @hatchingroom.seongsu HatchingRoom
📍 1F, 33 Seongsuil-ro 6-gil, Seongdong-gu, Seoul
Hatching Room,” meaning a place where new things are born, offers reinterpretations of existing garments, showcasing thoughtful details and graceful silhouettes with the wearer in mind.
- hatchingroom.seongsu