The long-awaited news since July 2024: Brandy Melville is officially opening in Seongsu! ✨ As a brand that skyrocketed in popularity alongside the Vanilla Girl Core trend, Brandy Melville has become a staple for American teens and gained traction in Korea, thanks to Jennie and Rosé frequently donning their pieces.

However, the brand’s notorious one-size policy, catering exclusively to petite body types, has sparked controversies. While criticized, it’s also seen as a bold marketing strategy that has, paradoxically, enhanced its allure.
Will Brandy Melville capture the hearts of Korean fashion enthusiasts as it did in the U.S.? Keep an eye out for updates, and in the meantime, explore their effortlessly chic outfits!

Brandy Melville Seongsu | 101-1 Yeonmujang-gil, Seongdong-gu, Seoul