Popup store boom is here! Seongsu-dong, the holy land of pop-ups, never fails to captivate.
Not only pop-ups, but various fashion & beauty brand showrooms are also taking root, revitalizing Seongsu-dong as a hub of culture, art, and the fashion industry.
Check out the new shopping place that has recently opened in Seongsu-dong, the mecca of MZ.
1️⃣ @smoothmood.kr Smooth Mood
📍 2nd Floor, 32 Seongsuil-ro 12-gil, Seongdong-gu, Seoul
We propose beauty, fashion, and lifestyle items that align with the brand’s motto of pursuing a smooth daily life and natural existence, all for the sake of true self-discovery.
- smoothmood.kr
2️⃣ @somewherebutter SOMEWHERE BUTTER
📍 1st Floor, 12 Seoul Forest 2-gil, Seongdong-gu, Seoul
We strive to introduce sustainable and diverse products that bring a sense of uniqueness to everyday life through items that blend a casual yet free-spirited vintage mood.
- somewherebutter
3️⃣ @3hreeto8ighty THREE TO EIGHTY
📍 2nd Floor, 9 Yeonmujang 13-gil, Seongdong-gu, Seoul
The brand embodies the proverb “세 살 버릇 여든까지 간다” (“old habits die hard”), representing an identity that once encountered, isn’t easily shaken off. It adds a new classic touch to every element that expresses oneself, uniquely defined by Three to Eighty-One.
- 3hreeto8ighty
4️⃣ @kith KITH
📍 1st Floor, 70 Yeonmujang-gil, Seongdong-gu, Seoul
A luxury lifestyle concept store, often dubbed as the “Second Supreme,” directly imported from New York. It’s a multifaceted space that encompasses a street fashion brand, a lifestyle edit shop, and even a restaurant selling desserts called TREATS.
- kith