In the era of pop-up stores, the trend is soaring, and Seongsu-dong remains a haven for these ephemeral shopping experiences.
One place that never gets tiresome for pop-ups and various fashion & beauty brand showrooms is the ever-vibrant Seongsu-dong. It has become a hub for culture, art, and the fashion industry, solidifying its status as a shopping destination.
Don’t miss out on these must-visit shopping places for MZ (Millennial and Zoomer) generations in Seongsu-dong:
1️⃣ @zensai_kr Zensai Seongsu Flagship Store
📍1st Floor, 29-1 Yeonmujang-gil, Seongdong-gu, Seoul, South Korea
A Korean brand that originated in the United States and has grown from there. It offers a contemporary street casual style, suggesting freedom from constraints and flexible silhouettes.
- zensai_kr
2️⃣ @official_nohant Nohant Seongsu Showroom
📍4th Floor, 38 Seoul Forest-gil, Seongdong-gu, Seoul, South Korea
Pursue designs for everyone who enjoys comfortable yet substantial looks. Our brand embodies a relaxed French style with sophisticated sensibilities.
- official_nohant
3️⃣ @blueelephant.co Blue Elephant Seoul Forest Showroom
📍2nd Floor, 6 Seoul Forest 2-gil, Seongdong-gu, Seoul, South Korea
This is a contemporary eyewear brand that reinterprets inspirations from collaborations with various fields, drawing from motifs of 70s American classics and vintage, and presenting them in a modern context.
- blueelephant.co
4️⃣ @mycustomellow Customellow Prints Seongsu Branch
📍1st Floor, 5-1 Yeonmujang 3-gil, Seongdong-gu, Seoul, South Korea
This is a retro contemporary brand that explores the joy of wearing interesting clothes through reinterpreting classics and rediscovering everyday fashion based on fashion.
- mycustomellow
5️⃣ @manomos_official Manomos Seongsu Showroom ROOM84
📍1st Floor, 84 Seongsui-ro, Seongdong-gu, Seoul, South Korea
Blending contemporary and handcrafted classic sensibilities, this eyewear brand pursues a modern style. ‘Manomos’ aims to serve as a medium for conveying diverse experiences and inspirations.
- manomos_official