In the era of pop-up stores, the trend is soaring, and Seongsu-dong remains a haven for these ephemeral shopping experiences.

One place that never gets tiresome for pop-ups and various fashion & beauty brand showrooms is the ever-vibrant Seongsu-dong. It has become a hub for culture, art, and the fashion industry, solidifying its status as a shopping destination.

Don’t miss out on these must-visit shopping places for MZ (Millennial and Zoomer) generations in Seongsu-dong:

1️⃣ @facade_pattern
📍 15, Ddugseom-ro 5-gil, Seongdong-gu, Seoul
With a desire to create home-like clothes, this brand starts with a mindset to design comfortable and practical clothing.

2️⃣ @archivepke
📍 7, Seoul Forest 4-gil, Seongdong-gu, Seoul
This brand unfolds trendy yet classic items with flexible textures and soft materials.

3️⃣ @ostkaka_official
📍 11, Acha-san-ro 1-gil, Seongdong-gu, Seoul
A modern sense of design that mixes and matches reinterpretations of modern classics and practical items.

4️⃣ @margesherwood_official
📍 8, Wangsimni-ro 14-gil, Seongdong-gu, Seoul
Interpreting beloved basic items each season in line with the contemporary era, proposing easy and trendy designs.

5️⃣ @yournamehere.official
📍 22-1, Seoul Forest 2-gil, Seongdong-gu, Seoul
A brand aiming for valuable pieces that linger in the wardrobe for a long time, adding a touch of timeless color to classic silhouettes.