If pop-ups have found their haven in Seongsu-dong, the ultimate shopping destination lies in Hannam-dong.

Hannam-dong has become a beloved area for the MZ generation and international tourists, hosting showrooms of trendy brands. The region blends a sophisticated atmosphere with unique structural features, creating a stylish and trendy ambiance.

Following the introduction of fashionable brands in Hannam-dong, here are 5 aromatic showrooms with distinctive scents to explore:

1️⃣ @pesade_official
📍 16 Itaewon-ro 49-gil, Yongsan-gu, Seoul
Embark on an elegant olfactory journey with the perfume brand Pesade.

2️⃣ @lelabofragrances
📍 259 Itaewon-ro, Yongsan-gu, Seoul
A handmade perfume house born in New York. Themed around a perfume laboratory, it presents handmade perfumes, home collections, and body collections.

3️⃣ @aesopskincare
📍 259-1 Itaewon-ro, Yongsan-gu, Seoul
A brand meticulously crafted to provide effective and sensorial pleasure, offering skincare, haircare, and body care products.

4️⃣ @unvanish.official
📍 19 Itaewon-ro 49-gil, 2nd floor, Yongsan-gu, Seoul
Capturing fleeting moments through scent, a brand that invokes memories and stories of cherished moments.

5️⃣ @025s.official
📍 26 Itaewon-ro 54ga-gil, Yongsan-gu, Seoul
A total scent brand telling stories of one’s time through scents that capture precious experiences and emotions.