If pop-ups have found their haven in Seongsu-dong, the ultimate shopping destination lies in Hannam-dong.
Hannam-dong has become a beloved area for the MZ generation and international tourists, hosting showrooms of trendy brands. The region blends a sophisticated atmosphere with unique structural features, creating a stylish and trendy ambiance.
If you happen to visit Hannam-dong, here are some fashion brands that we highly recommend checking out!
1️⃣ @overdueflair Overdue Flair Hannam Showroom
📌 242 Itaewon-ro, Yongsan-gu, Seoul, 1st Floor
Offering a fresh and inventive look by refining uncommon materials and details for everyday enjoyment.
- overdueflair
2️⃣ @squareline_official SquareLine
📌 40, Itaewon-ro 54-gil, Yongsan-gu, Seoul, 2nd Floor
Unfolds familiar yet modern designs in our daily lives, inspired by the concept of the square.
- squareline_official
3️⃣ @understanding_product Understanding
📌 42, Itaewon-ro 54-gil, Yongsan-gu, Seoul, Basement 1
A modernist brand with contemporary silhouettes and a natural flow, ‘Understanding’ aims for wit and timelessness without boundaries.
- understanding_product
4️⃣ @rowh_official Rowh Hannam Flagship Store
📌 25, Itaewon-ro 54-gil, Yongsan-gu, Seoul, 1st Floor
Strives to support the aspirations of modern women through fashion, continuously evolving and exploring with timeless silhouettes, high-quality materials, and artisanal craftsmanship.
- rowh_official
5️⃣ @matias_jewelry Matias Jewelry
📌 30, Hannam-daero 42-gil, Yongsan-gu, Seoul, 2nd Floor
A jewelry brand that makes the ‘inherent scent’ of women with beautiful self-esteem even more meaningful, under the slogan “The Woman in Women”.
- matias_jewelry