If pop-ups have found their haven in Seongsu-dong, the ultimate shopping destination lies in Hannam-dong.
Hannam-dong has become a beloved area for the MZ generation and international tourists, hosting showrooms of trendy brands. The region blends a sophisticated atmosphere with unique structural features, creating a stylish and trendy ambiance.
If you happen to visit Hannam-dong, here are some fashion brands that we highly recommend checking out!
1️⃣ @openyy_official Open YY Flagship Store Hannam
📌1F, 16, Itaewon-ro 36-gil, Yongsan-gu, Seoul
It expresses the beauty of individuality and diversity that are similar yet different.
- openyy_official
2️⃣ @kindersalmon KinderSalmon Studio
📌14, Hangang-daero 40-ga-gil, Yongsan-gu, Seoul
Each season, the brand showcases styles imbued with its unique identity. Its ultimate goal is to create garments that reflect its own personality, independent of trends or styles.
- kindersalmon
3️⃣ @siyazu_official Siyaju Showroom
📌1F, 7, Itaewon-ro 54ga-gil, Yongsan-gu, Seoul
Named after the French pronunciation of ‘lingering fragrance,’ Siyaju hopes its signature scent stays wherever you go. The brand designs for women who express themselves freely.
- siyazu_official
4️⃣ @moondal.official Moondal
📌2F, 242, Itaewon-ro, Yongsan-gu, Seoul
Natural, Yet Classy. The brand embodies the desire for things created naturally to also possess an inherent elegance.
- moondal.official
5️⃣ @elborn_official Elborn Showroom
📌15, Daesagwan-ro 11-gil, Yongsan-gu, Seoul
Elborn pursues timeless classic styles that transcend trends and offers ideal women’s styles in each collection.
- elborn_official
6️⃣ @enor_official Enor
📌58-7, Itaewon-ro 54-gil, Yongsan-gu, Seoul
Enor presents sophisticated looks that reinterpret a retro mood with a modern touch, featuring flexible silhouettes with witty details.
- enor_official