This weekend, 4 fashion and beauty brand pop-up in Seongsu.

The time has come to truly enjoy outdoor activities. Pop-up stores, which have become a new playground for MZ (Millennial and Gen Z) culture, cannot be missed!

This week, we introduce four must-not-miss fashion and beauty brand pop-up in the renowned area of Seongsu-dong.

1️⃣ @hince_official hince [BLUE DIVE]📅 6/14 – 6/23
📍 1F, Cafe 517 Lab, 31-1 Yeonmujang-gil, Seongdong-gu, Seoul

2️⃣ @naming.cosmetic NAMING. [EXPLORE YOUR TYPE]📅 6/21 – 6/23 | 6/28 – 6/30
📍 53 Seoul Forest-gil, Seongdong-gu, Seoul

3️⃣ @millowomen MILLO WOMEN [1st ANNIVERSARY]📅 6/21 – 6/23
📍 43, 1st floor, 18-gil Seongsui-ro, Seongdong-gu, Seoul

4️⃣ @umbrokorea UMBRO [MR. UM’s CLEANERS]
📅 2/2 – 6/26
📍 88 Yeonmujang-gil, Seongdong-gu, Seoul