This weekend, 4 fashion and beauty brand pop-up in Seongsu.

Pop-up stores have become a playground for the MZ generation, deeply rooted in K-culture! Here are 4 must-visit fashion beauty brand pop-ups in Seongsu-dong this weekend that you shouldn’t miss ☝

1️⃣ @touchinsol.official POP-UP STORE
9/21 – 9/28
33, Yeonmujang-gil, Seongdong-gu, Seoul
✔ Free full-size lip product when you add their KakaoTalk channel follow on Instagram | Free drink voucher with purchase

2️⃣ @dinto_cosmetic Le Chat Beauté POP-UP
9/20 – 9/29
31-1, Yeonmujang-gil, Seongdong-gu, Seoul
✔ Exchange your empty tint bottle for a mini tint | Register as a KakaoTalk friend and get a mini lip mask | Free gifts based on purchase amount

3️⃣ @teklafabrics @29cmseongsu POP-UP
9/13 – 10/27
1F, 78 Achasan-ro, Seongdong-gu, Seoul

4️⃣ @stalkers_kimmy @eql_space FLEA MARKET
9/21
EQL GROVE 2F