Pop-up stores have become a playground for the MZ generation, deeply rooted in K-culture! Here are 4 must-visit fashion beauty brand pop-ups in Seongsu-dong this weekend that you shouldn’t miss ☝
1️⃣ @lowtide_official @squareseoul.kr FW24 POP-UP STORE
September 21 – 30
1F, 43 Seongsui-ro 18-gil, Seongdong-gu, Seoul
✔ Up to 50% off Lowtide products | Free photo booth session for pop-up visitors who post on social media
- lowtide_official
2️⃣ @luv.m_official @amesfragile LUV·MÀ MES FRAGILE POP-UP
September 21 – October 20
Till Table Seongsu, 120 Achasan-ro, Seongdong-gu, Seoul
✔ Follow on social media + check-in for a special dessert | DIY plush keyrings | Customize your own T-shirt or eco b
- luv.m_official
3️⃣ @diptyque Les Essences de Diptyque POP-UP
September 12 – October 27
20-1 Yeonmujang-gil, Seongdong-gu, Seoul
✔ Pre-registration includes a free sample of Les Essences de Diptyque perfumes | Docent tour of Diptyque’s new line
- diptyque
4️⃣ @iope_official Find My Retinol POP-UP
September 24 – October 6
11 Yeonmujang-gil, Seongdong-gu, Seoul
✔ Naver reservation guarantees a limited-edition silver bag | Top 100 reviews will receive a full-size Retinol Serum
- iope_official