Seongsu-dong, the hotspot for K-culture and the playground for the MZ generation, is bustling with exciting pop-up stores this weekend. Here are five fashion and beauty brand pop-ups you won’t want to miss!☝
1️⃣ @leojmakeup @leoj.selectstore Leo J Select Store
October 12 – October 27
26 Yeonmujang-gil, Seongdong-gu, Seoul (BEIZIK STUDIO)
✔ Personalized one-on-one makeup consultations | Talk show | Fall product discounts & promotions
- leojmakeup
2️⃣ @newbalance Glossy Salon
October 9 – October 13
31-1 Yeonmujang-gil, Seongdong-gu, Seoul
✔ Photo booth | Bag decoration event | Free glossy balloons
- newbalance
3️⃣ @amore_seongsu Recycle Pop-up
October 1 – October 13
7 Achasan-ro 11-gil, Seongdong-gu, Seoul (Amore Seongsu)
✔ Soap sachet making | Cosmetic container recycling art exhibition
- amore_seongsu
4️⃣ @official_mmlg @eql_space WOMEN POP-UP
October 11 – October 20
11 Yeonmujang 15-gil, Seongdong-gu, Seoul
✔ On-site events & promotions
- official_mmlg