Pop-up stores have become a playground for the MZ generation, deeply rooted in K-culture! Here are 4 must-visit fashion beauty brand pop-ups in Seongsu-dong this weekend that you shouldn’t miss ☝
1️⃣ @chi.seoul Pop-Up in Seongsu
10/19 – 2025/1/16
77 Yeonmujang-gil, Seongdong-gu, Seoul
✔️ Follow on Instagram for a mini perfume gift | Sign up for a membership to enter a 100% prize lucky draw
- chi.seoul
2️⃣ @teafference_official “Forest of Pause” in Seongsu
10/31 – 12/1
12 Yeonmujang 7-gil, Seoul
✔️ Get a 3ml hand therapy sample with a reservation | Purple air freshener customization
- teafference_official
3️⃣ @realbarrier.official REAL CREAM HOUSE
10/25 – 11/4
7 Yeonmujang 7-gil, Seongdong-gu, Seoul
✔️ Sample set & mask pack with event participation | 100% prize lucky draw | Photo booth
- realbarrier.official
4️⃣ @alienodorz_official POP-UP in Seongsu
10/24 – 11/20
316-44, Seongsu-dong 2-ga, Seongdong-gu, Seoul
✔️ Lucky draw with no blanks | All visitors receive two travel-size body lotion packs
- alienodorz_official